Branding, Art Direction, Socials, Print, Packaging
Hip Dozer is a french label that aspires to represent a scene often limited to the adjective lo-fi.
Working on their branding together, they wanted to shake things up, get rid of the stereotypes linked to this culture and reshape the visual landscape drastically.
Hip Dozer Compilation vol.4 | Custom Typography, Vinyl sleeves, Cassette Tape, Socials.
The design relies on the statement that hip-hop is a kind of modern archeology through the art of digging and sampling.
Hip Dozer 2022 | Custom Letterings, Socials.
Hip Dozer Exclusives 2021 | Custom Stamps, Socials.
Hip Dozer Compilation vol.5 | Custom Lettering, Vinyl sleeves, Cassette Tape, Socials.