Noire & Blanche
Noire & Blanche is a house music label from Bordeaux, France. The needed to freshen up a bit their designs.
For this Identity I wanted to go back in time, revisit my first encounter with Graphic Design: CD-Roms.
So much that I became interested by publishing softwares from the 80's. I found the program that has drastically change the whole amateur scene, from Birthday Parties card, to garage sale: "Broderbund : The Print Shop".
This also serves as my graduation project
I figured out that this "amateur" feel that we had from this aesthetic was what we felt through the beginning of house music.
Bed-room studios, a love for old sounds, samples and machines, the way these tracks are formated by the gear they used. Tempo, synths, etc. It was like they were all building from the same template.
I needed to take inspiration from these abandonware, sometimes even use some to get where I wanted.
Looking through the user's guides, I could define what I really needed to create.
Starting with typography,
Loads of fonts were pixelated versions of already known typefaces, so I decided to get my hands on the Sprat by collectivo (which is inspired by 80's font) and pixelate it by hand, using a 16bit and 8bit grid.
Next up, I wanted to keep the strength the borders gave to these compositions, but had to deal with a circular format.
That's when I decided to borrow from Wingdings, Dingbats, Susan Kare's icons and primitive emojis.
I developped this entire icon font, so that I could use them as borders for my record label.
The logo came naturally while having fun with WordArt's ancestor: Banner Mania, resulting into 16 variations of the same logo.